Southeast Asia market entry, run by operators.

We help brands enter Southeast Asia: we research the market, find the right partners and suppliers, and build the marketing that sells once you land.

Four services that build on each other

Most clients start with one and add the next as the work grows. A market study turns into an entry plan, the entry plan needs product, and the product needs marketing. One team carries it through, so nothing is lost between hand-offs.

Market entry advisory

For brands deciding whether, where and how to enter Southeast Asia. We size the opportunity country by country, choose the route in, and line up the partners who will carry your product.

Good fit for consumer, sports and lifestyle brands taking their first step into Southeast Asia, or adding another market in the region.

What we do

  • Opportunity and category sizing
  • Entry route: distributor, marketplace, licensee or own entity
  • Distributor and partner search, outreach and introductions
  • Pricing, margin structure and channel plan
  • Entity and on-the-ground setup guidance

What you get

  • A market entry document with a clear go or no-go
  • A shortlist of partners, already contacted
  • A first-year plan with budget and milestones

Market research

Decisions built on what is actually selling, at what price, through which channels. We combine marketplace data with store visits and conversations with distributors, retailers and buyers.

Good fit for brands, investors and distributors who need a reliable picture of a category before committing money.

What we do

  • Competitor, brand and price-point mapping
  • Marketplace analysis on Shopee, Lazada and TikTok Shop
  • Retail and dealer store checks
  • Interviews with distributors, retailers and end users
  • Category and channel sizing

What you get

  • A market study you can share with your board or partners
  • A price and positioning map of the category
  • Clear recommendations, with the evidence behind them

Sourcing advisory and agency

We find, vet and manage manufacturers in Vietnam for textiles, footwear, sporting goods and accessories. We can advise on a one-off search, or act as your sourcing and commission agent from first sample to shipment.

Good fit for brands moving production to Vietnam, and buyers and distributors looking for a dependable second supplier.

What we do

  • Factory search, visits and vetting
  • Sampling, specs and price negotiation
  • Private label and white label production
  • Production follow-up and quality checks
  • Export documents and logistics coordination

What you get

  • Vetted factories with samples in hand
  • Agreed prices, lead times and order terms
  • One point of contact on the ground in Vietnam

Marketing strategy and solutions

Getting into a market is half the job. We build the positioning, content and channels that make people buy, and can run them for you as a fractional marketing team.

Good fit for brands that have landed and need sales to move, and distributors who need help selling the brands they carry.

What we do

  • Brand positioning and launch strategy
  • KOL and creator programmes
  • E-commerce launch on Shopee, TikTok Shop and your own site
  • Community activation: tournaments, demo days, partner venues
  • Fractional CMO and marketing team setup

What you get

  • A launch plan with a monthly budget
  • Content and sales assets for you and your distributors
  • A team running the plan, reporting monthly

How an engagement runs

Every project follows the same path. Some clients join at step two with research only; others stay with us through launch and into the next market.

  1. Brief

    A call about your product, the market you have in mind, your budget and your timeline.

  2. Research

    Desk research, marketplace data and field visits to test whether the opportunity is real.

  3. Plan

    An entry or sourcing plan with partners, costs and milestones, agreed with you before anything is spent.

  4. Execute

    We make the introductions, manage factories, launch channels and run the marketing on the ground.

  5. Scale

    Monthly reviews, adjustments, and preparation for the next market once the first one works.

Ways to work with us

Fixed-scope project

A market study, entry plan or factory search, priced up front with a set deliverable and end date.

Monthly retainer

A fractional CMO or market lead embedded in your team, with a monthly scope we review together.

Sourcing commission

We act as your agent with manufacturers and are paid a commission on order value.

Selected work

Projects our team has led for brands, manufacturers and distributors. We name clients only with their permission.

Performance sportswear

Launching an athletic brand in Vietnam

  • Vietnam
The brief
Bring a premium performance brand into a market dominated by established global and local players.
What we did
Built the entry and premium positioning plan, set up home-court partnerships with clubs, ran a KOL programme and a brand-owned community tournament, and opened Shopee and TikTok Shop stores alongside retail.

Sporting goods sourcing

Vietnamese feather shuttlecocks for South Asian distributors

  • Vietnam
  • India
  • Sri Lanka
The brief
Match the capacity of Vietnamese shuttlecock factories with distributors in markets where feather shuttles were priced out of reach.
What we did
Mapped demand in tier-2 and tier-3 Indian cities, built a feather and hybrid range at entry prices, arranged samples, agreed order lead times, and set up territory terms for larger distributors. Also scoped white-label lines for retailers.

Racket sports distribution

Market entry for European padel brands

  • Vietnam
  • Cambodia
The brief
Help European padel and racket-sports brands decide how to enter fast-growing courts markets in Southeast Asia.
What we did
Prepared market entry documents covering market size, competition, channels and pricing, and led outreach to brand leadership on exclusive distribution.

D2C and e-commerce

Growth for fashion and lifestyle D2C brands

  • India
  • Indonesia
The brief
Grow online sales for direct-to-consumer fashion, lifestyle and sports labels.
What we did
Worked with D2C brands on checkout conversion and repeat purchase through payments partnerships in India, and ran D2C and marketplace e-commerce for a sportswear group in Indonesia.

Who we are

We’ve taken a brand from zero to 4% of a market in 12 months.

4%
market share, from zero, in 12 months
8%
of revenue from D2C
95%
retention
$50M
GMV

Our consultants have spent their careers inside the kind of businesses we now advise: launching brands, running e-commerce, building distribution and working with factories.

Tiramisu Consulting is a Hong Kong company. Ankit leads, backed by a network of specialists in market entry, marketing, technology and distribution. We work with brands launching in Vietnam, especially sports, beauty and D2C, and with companies sourcing from Vietnam’s factories.

We work as an extension of your team. You get senior people who have done the job, on the ground in the market, rather than a report sent from a distance.

Talk to Ankit

Tell us what you want to launch or source

Send a short note about your product, the market and your timeline, and we will suggest a first call.

Tiramisu Consulting
Unit 2904-05, 29/F, Universal Trade Centre
3 Arbuthnot Road, Central
Hong Kong SAR

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